Every day, people search for things nearby by conducting local searches. These are searches aimed at finding things near where they happen to be. This may include finding directions to a local store/business, checking local store hours, or searching for local stores that have a product in stock.
We wanted to understand this local search behavior. Is it prominent? What information do consumers search for when they want to find things nearby? And, what potential does it hold for advertisers?
To answer these questions, Google commissioned two custom research studies to look at local search behavior across devices. This deck highlights the research findings.